If you’ve been running Amazon ads for a while, you’ve already sensed it: clicks cost more, conversion dynamics are shifting, buyers are smarter, and the algorithm behind Amazon’s ad machine is adjusting its internal gears. According to recent data: The average conversion rate for Amazon PPC is about 10.33% , far higher than the 1.33% of non-Amazon e-commerce sites. CPC (cost-per-click) continues to rise—expect more competition, higher bids, and tighter margins. New formats an

For years, LinkedIn was the quiet, well-dressed cousin at the social media party—smart, professional, but not exactly exciting. Meanwhile, Facebook, Instagram, and TikTok were stealing the spotlight, dancing away with audiences and ad budgets. But in 2025, the tables have turned. LinkedIn Ads have quietly become the B2B marketer’s secret weapon —a platform where decision-makers actually hang out , and where every click can mean a serious lead , not just vanity metrics. If yo

Why Retargeting Deserves Your Attention In the fast-paced world of digital marketing, not everyone converts on their first visit—and that’s perfectly normal. But letting those warm prospects slip away isn’t . That’s where video retargeting steps in. It’s your brand’s second chance to re-engage potential customers who already interacted with your business. Whether they watched your video, visited your website, or added an item to their cart—retargeting video ads on YouTube and