Seven Advanced Link Building Strategies to Skyrocket Your SEO in 2024

In the technical world of SEO, link building remains a powerful tactic to help with your websites SEO. As search engines grow more sophisticated, effective link-building strategies have evolved beyond the basics of simple outreach and guest posting. Advanced link-building involves creative tactics and a deep understanding of how to provide true value to the linking website and its audience. Here’s a look at advanced link-building strategies that can help boost your website’s authority, drive traffic, and improve rankings. So here are Seven Advanced Link Building Strategies to Skyrocket Your SEO in 2024.

1. Digital PR and Data-Driven Content

How It Works: Digital PR involves creating unique, data-driven stories or reports that are valuable to journalists, bloggers, and influencers. Research-backed content or industry surveys can be widely shared and cited, earning natural backlinks from reputable media and industry websites.

Implementation Tips:

• Conduct Industry Surveys: Gather exclusive insights from a survey related to your industry. Use the data to create a report, infographics, or interactive tools.

• Collaborate with Influencers: Reach out to industry influencers to participate in your survey. This collaboration not only boosts credibility but can encourage shares from high-profile sites.

• Create Share-Worthy Press Releases: Pitch your content as a story to news outlets and industry publications.

Example: A fitness brand could publish an annual report on "Top Fitness Trends" based on survey data from thousands of respondents. This original data can attract links from health, fitness, and lifestyle sites.

2. Broken Link Building:

is one of the seven Advanced Link Building Strategies

How It Works: Broken link building involves finding broken links on relevant websites and suggesting your content as a replacement. This strategy leverages a common SEO issue and provides a solution, adding value to webmasters and increasing the chance of a backlink.

Implementation Tips:

• Use Tools to Find Broken Links: Tools like Ahrefs and Check My Links can identify broken links on sites in your niche.

• Offer Relevant Content: Reach out to the webmaster with a polite message that points out the broken link and offers a relevant resource from your site as a replacement.

• Create a Personal Touch: Customize each outreach message to increase the likelihood of securing the link.

Example: A travel blog notices a broken link on a popular article about "Top Destinations for Digital Nomads" and offers their own relevant guide as a replacement.

3. The Skyscraper Technique 2.0

How It Works: This technique builds on creating content that’s not just better but also unique, fresh, and comprehensive. Instead of only updating old content, the goal is to create a unique angle, add visuals, or provide additional data that makes it stand out.

Implementation Tips:

• Research Competing Content: Find high-ranking content on a target keyword and identify gaps.

• Add Data and Visuals: Include original research, infographics, videos, or other visual elements to make your content more engaging.

• Promote Aggressively: Once published, promote it through outreach to anyone who has linked to similar content and explain why your content is better.

Example: A marketing blog discovers an outdated list of “SEO Tools for 2020” ranking well. They create a “50 Best SEO Tools for 2024” with fresh insights, updated tool lists, and use cases. By reaching out to those linking to the outdated content, they earn new backlinks.

4. Resource Page Link Building

How It Works: Many websites have resource pages that link to valuable content, tools, or guides within a particular niche. By identifying relevant resource pages and reaching out with your content, you can acquire highly valuable backlinks from authority sites.

Implementation Tips:

• Identify Relevant Resource Pages: Use Google searches like “{keyword} + resources” or “{keyword} + inurl

  ” to find pages that curate industry resources.

• Create Resource-Worthy Content: Before reaching out, ensure your content is valuable, accurate, and highly relevant to their audience.

• Polite and Customized Outreach: Contact the webmaster with a brief, polite message explaining why your content would be a useful addition to their resource page.

Example: An environmental nonprofit publishes a detailed guide on "Reducing Plastic Waste at Home" and successfully reaches out to eco-friendly sites and blogs with resource pages to earn backlinks.

5. HARO (Help a Reporter Out)

How It Works: HARO is a platform where journalists request sources for upcoming articles. Responding to relevant requests can earn you links from high-authority publications. It’s a time-sensitive approach that requires prompt, thoughtful responses to journalists’ queries.

Implementation Tips:

• Sign Up and Set Alerts: Create a free HARO account, and set up notifications for queries related to your niche.

• Provide Value and Be Brief: Journalists often prefer concise, informative responses. Be direct and provide quotes, data, or insights that align with their query.

• Add a Personal Touch: Mention any relevant expertise or experiences that make your response stand out.

Example: A personal finance website responds to a HARO query from a journalist writing about budgeting tips. The journalist includes their tip and links back to their website in the article.

6. Link Reclamation

How It Works: Link reclamation involves finding unlinked brand mentions or links that point to outdated pages on your site. Reach out to the site owners and request they link to the correct URL or link your brand mention to your site.

Implementation Tips:

• Use Tools for Unlinked Mentions: Tools like Ahrefs and BuzzSumo can help identify unlinked brand mentions across the web.

• Contact Site Owners with a Friendly Message: Politely ask if they’d consider linking the mention to your website.

• Fix 404 Errors: Check for any broken or redirected links to your site and ask webmasters to update to the correct URLs.

Example: A company finds an article mentioning their product but without a link. They reach out to the author, thanking them for the mention and requesting a link.

7. Building Links Through Interactive Content

How It Works: Interactive content like calculators, quizzes, infographics, or tools can drive engagement and often earns organic backlinks. People love sharing and linking to interactive resources, especially if they provide personalized insights or utility.

Implementation Tips:

• Create Useful Tools: Develop tools or calculators related to your niche, like budget calculators, quizzes, or checklists.

• Promote Through Outreach and Social Media: Reach out to blogs, influencers, and industry sites that might find your tool useful for their audience.

• Offer Embeddable Options: If you create infographics or interactive visual content, offer an embeddable option to make sharing easier.

Example: A finance blog creates a “Retirement Savings Calculator” and promotes it to other finance blogs, forums, and social media groups, earning backlinks from users and blogs alike.

Advanced link-building strategies require creativity, persistence, and a focus on adding real value. You can secure high-quality backlinks that enhance your site's authority and search rankings by leveraging data-driven content, reclaiming brand mentions, creating interactive tools, and reaching out with strategic pitches. Remember, successful link building is not just about getting links—it’s about building relationships, offering valuable resources, and positioning your brand as an industry leader. If you need any help with your back linking strategy for your brand get in touch with us at: connect@digitaldreamworksstudio.com